Special Lecture : Exhibitions

June 8, 2023
A thousand emails, it’s better to meet in person at once. Our company sincerely invites Professor Cui Xiangyong to give a special lecture on “Restarting International Exhibitions, How to Capture Customers and Convert Orders”

A thousand emails are better than one meeting. International exhibitions are the best way for companies to promote their products, advertise their brands, and expand their business. In order to promote the development of the company and build an excellent team with excellent business skills and talents, on the afternoon of June 6, 2023, the company cordially invites Mr. Cui Xiangyong, the General Manager of Hebei Aide Exhibition Service Co., Ltd., to visit our company for a special lecture on “International Exhibition Restart, How to Capture Customers and Convert Orders”.

The Chairman and General Manager of the company, Li Zefeng, warmly welcomed and sincerely thanked Teacher Cui for his arrival. The company’s employees also cherish this training opportunity and have a high enthusiasm for learning.

Teacher Cui Xiangyong has been engaged in exhibition work for 27 years and has participated in over 500 exhibitions in more than 60 countries and regions. He is a senior exhibitor. Teacher Cui, with his rich experience, real cases, and unique perspective, gave a clear and concise explanation on the changes in the exhibition industry, pre exhibition planning, exhibition period drainage, and improving order conversion rates.
Strategize and guide according to the situation

Teacher Cui showcased the major changes in the global exhibition industry in the post pandemic era, analyzed the challenges and opportunities faced by the foreign trade industry, and directly addressed the pain points. The exhibition presents a diversified development mode online and offline, with the increasingly obvious digital trend. It has become a difficult situation for the exhibition, but the problems such as the increased foam risk and the significantly increased participation cost cannot be ignored. Undoubtedly, offline exhibitions are still the most direct customer acquisition channel and the best choice for enterprises to explore international markets. Enterprises need to leverage their strengths and avoid weaknesses while actively participating in exhibitions, and seek benefits and avoid harm.
Be vigilant and prepare for the future
An exhibition is a concrete display of a company’s image and strength, and it is also the first stop for learning cutting-edge industry information. Teacher Cui vividly depicted real cases and combined them with the visual impact of pictures to explain various aspects of exhibition preparation from the perspectives of market, personnel, products, and promotion. This is mainly reflected in setting specific and achievable marketing goals, determining exhibition products and booth design, selecting high-quality and capable exhibition employees, refining exhibition itineraries and preparing visa applications, and improving market investigation plans.
Widely attract traffic and be diligent and not negligent
Customize distinctive posters, skillfully use color matching, and strive to stand out among millions of booths; Through extensive promotion on social media, inviting old customers, making new friends, and cross-cultural communication, our connection with customers becomes closer. At the same time, post exhibition review and improving potential customer order conversion rates should be given special attention. On the basis of organizing detailed information about intended products, establishing friendly email contacts, and providing personalized services, we purposefully, directionally, and skillfully follow up with target customers to achieve twice the result with half the effort.
On stage, we speak carefully, while off stage, we immerse ourselves in research. Teacher Cui’s insightful explanations have greatly benefited the employees and inspired the company to optimize exhibition design and enhance exhibition effectiveness. Nowadays, the external environment is constantly changing, and the implementation of the company’s high-quality development strategy still relies on offline exhibitions to open up the market and expand customer sources. Therefore, our company will continue to adapt to the trend of the times, explore hidden dangers, break through blockades, consolidate the foundation, maintain stability in the long run, and seek development.