From exhibitions to markets, let’s see how we break through global boundaries!
Today, a deep sharing session about the “Frankfurt International Spring Consumer Goods Exhibition” ignited the enthusiasm of all the participants!
On the occasion of the reunion of thousands of families and wishing for the Chinese New Year, the company’s European exhibition visitor group has already departed on the way.
From the golden exhibition booth to the consumer pulse of the European market, from global trends to frontline observations, they measure opportunities with their footsteps and foresee the future with their insights——
Why is it difficult to find someone at a consumer goods exhibition?
At the sharing session, the group members unlocked the three core values of the exhibition:
✅ Global traffic highland: 310240 square meters exhibition platform, nearly 5000 international brands competing on the same stage, radiating professional audiences from 96 countries;
✅ Trend Indicator: The Three Major Consumer Trends of 2025
The contemplative sense of happiness, sustainable development, happiness, ease, and desire for surprise strike the future market;
✅ Resource Hub Station: From supply chain to channel partners, targeting and shaking hands with target customer groups!
It’s not that there aren’t enough booths, but that the value is too high!
Trend Insights * Field Observations: Bringing Back the ‘European Answer’
Deep decoding, fully grasping the pulse of European consumption
The team went deep into 14 top supermarkets in Europe, covering core markets such as Germany, France, Spain, Belgium, etc., interpreting the real needs and trend codes of the European consumer market from shelf display, consumer flow to product competitiveness.
The European market is not a ‘product testing ground’, but a ‘value touchstone’. From the innovation wave of Frankfurt International Spring Consumer Goods Exhibition to the real game of supermarket shelves, only by deeply integrating sustainable concepts, scenario based experiences, and local culture can we truly achieve “breaking through the circle”.
Action Guide: “Full Record of Travel in the European Market”
Internal data package
The group members shared a detailed white paper on clothing, accommodation, transportation, and food during their European trip, covering hotel reservations, transportation/car rental instructions, dressing materials, and real “food” records. This comprehensive guide is currently circulating internally and can be accessed by clicking follow if needed.
Imagination and reality
Harvest is for a better start!
This sharing session is not the end, but a new starting point for the company’s globalization journey:
European Exhibition # Market Frontiers # Global Perspective
We strive to put the world in our pockets!
Post time: Apr-14-2025